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Google Search Advertising Advanced Exam Practice Test Sample Questions:
1. A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?
A) Third party cookies
B) Session cookies
C) DART cookies
D) Persistent cookies
2. Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?
A) The company will pay for each click on the video that leads a user to the destination websit e.
B) The company will pay for each click on the video's stop button, as video ads are being playing automatically.
C) The company will pay for each click to watch the video.
D) The company will pay for each click to watch the video, as long as the person watches the video in its entirety.
3. You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?
A) Placement Performance Report
B) Reach and Frequency Report
C) URL Performance Report
D) Geographic Performance Report
4. Jane has an advertisement that needs to appear for users in Germany, France, Belgium, and
Spain. Before she approves the ad, Jane is curious about which locations receive the most queries for her keywords. With this information Jane could adjust her budget accordingly, per country.
What tool can Jane use to determine which locations receive the most queries for her keyword?
A) Google Insights for Search
B) Region Targeting Tool
C) Google Analytics
D) International Keyword Query Tool
5. A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?
A) Third party cookies
B) Session cookies
C) DART cookies
D) Persistent cookies
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: C |
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