Google adwords-search : Google Search Advertising Advanced Exam Practice Test

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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie then creates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?

A) Her image is probably too big to be used in the Google search listing.
B) Her image is probably in a .gif format; images must be in a .jpg format.
C) Her image ad must first be approved by Google before it'll show in the Google Search resul ts.
D) Her image ad will only appear in the Google Content Network, not in Google Search.

2. Sam has created a Google AdWords advertisement for his consignment clothing store in San
Francisco. Sam wants to make certain that his ad catches people's attention. Which of the
following examples would be permissible for Google AdWords policies?

A) Newly Used Clothes!
B) Best Clothes!
C) G-o-o-d-c-l-o-t-h-e-s
D) New 2U Clothes

3. Which of the following matches eliminates the searched phrases?

A) Negative match
B) Exact match
C) Broad match
D) Phrase match

4. Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?

A) Holly should add as many keywords as possible and then use the CPM method.
B) Gourmet coffee beans
C) Coffee
D) -tea -free -samples

5. You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?

A) 45
B) 1.66
C) 60 percent
D) 75

Solutions: