Google adwords-search : Google Search Advertising Advanced Exam Practice Test

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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Beth is advising Mark on his online business and his SEO and SEM goals. Mark has identified his first goal of search engine marketing: to get people to sign up for his free newsletter. Beth agrees that this is a good goal. What term should Beth and Mark use to describe their goal in this instance?

A) Conversion
B) Client
C) Branding
D) Direct response

2. AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.

A) You cpload changes to AdWords at any time.
B) You can work offline on your Mac or PC.
C) You can store and navigate one or more accounts.
D) You can perform advanced searches and edits.

3. Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

A) Unless Ivan creates a location targeting ad, he won't see this information.
B) Ivan must create an IP Address report, and then resolve the IP addresses to locations.
C) Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
D) Ivan must create a Geographic Performance Report in his account.

4. Which of the following reports in Google Analytics is used to learn how well (or poorly) the landing pages are performing?

A) Site Overlay
B) Top Landing Pages
C) Top Exit Pages
D) Funnel Visualization

5. You are managing several Google AdWords ads for your company. You have configured a report that will show your clickthrough rate, geographical information, demographics, and costs for each of your Google AdWords ads. You have scheduled the report to run on a regular basis. What option can you choose, to be notified of the report when it's finished running?

A) The report will be emailed to your Google AdWords email address when it's complete
B) The report will appear automatically on the Reports page - as long as you don't close your browser.
C) You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address.
D) You'll automatically be notified with a green play button on the Reports page, when the report is done.

Solutions: