Google adwords-search : Google Search Advertising Advanced Exam Practice Test

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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You're reviewing a campaign you've created for your company with your manager. The manager is curious about the budget setting on the campaign's tab. What does the budget value mean?

A) It's the amount you're comfortable spending for Google AdWords each day.
B) It's the amount you're comfortable spending for Google AdWords each week.
C) It's the amount you're comfortable spending for Google AdWords each month.
D) It's the maximum amount you'll spend for one click on your ad.

2. Larry has created an ad group that he's indicated to appear as part of the Google Content
Network. Larry wants to know how his ad will be ranked in the content network. You tell Larry that the ad's past performance on this, and similar sites, and the landing page quality affect how Larry's ad will be ranked. What other factors affect how Larry's ad will be ranked in the Content Network?

A) The duration of the ad campaign
B) Rich media ads are given ranking priority over text ads
C) Image ads are given ranking priority over text ads
D) The ad group default bid

3. You have created a Google AdWords ad using the keyword [oil painting] for your advertisement.
Which of the following searches would most likely cause your ad to be displayed on Google?

A) Watercolor painting
B) Any phrase with the keyword oil painting, such as old oil paintings
C) Oil Painting
D) Paintings in Oil

4. Henry has created an ad for a sales event at his business. His headline reads 'Huge Sales Event!!!' and his content for the ad reads 'All Cars and Trucks are on Sale This Weekend!' What problems will Google AdWords have with this ad, based on this headline and content?

A) Henry can only have one exclamation point.
B) Henry cannot advertise cars in Google AdWords.
C) Henry can only have one exclamation point per line.
D) Henry cannot use upper case letters in the content area.

5. You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

A) Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
B) Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
C) Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
D) Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.

Solutions: