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NEW QUESTION NO: 8
An analyst needs to provide a URL to the marketing team that can be used to track paid search campaign activity. The analytics implementation is to capture the value of the "cid" query parameter, and set that as the value of s.campaign.
Which URL can be used to measure the paid search campaign activity?
A. www.site.com/home.html?cid=paid_search-google
B. www.site.com/home.html&utm_cid=paid_search-google
C. www.site.com/home.html&cid=paid_search-google
D. www.site.com/home.html?utm_cid=paid_search-google
Answer: A
Explanation/Reference:
Reference: https://marketing.adobe.com/resources/help/en_US/sc/implement/analytics_implement.pdf (page 219)

NEW QUESTION NO: 9
As part of the checkout process of an e-commerce site, the following pages and events are being set in the order shown:
- Page Name: Start Checkout - event1
- Page Name: Shipping Information - event2
- Page Name: Payment Information - event3
- Page Name: Review Order - event4
- Page Name: Purchase Confirmation - event5
The analyst needs to create a report that the company can use to determine the page in the checkout process where visitors have the highest rate and where visitors go after falling out of the funnel.
What should the analyst use to create this report?
A. Full Paths report
B. Adobe Report Builder
C. Analysis Workspace
D. Custom event funnel in Reports
Answer: C

NEW QUESTION NO: 10
An analyst has the following metrics available for a retail site:
- Revenue
- Orders
- All Visits
- Internal Search Visits
- Internal Searches
- Cart Adds
Which calculated metric should the analyst create to report on the internal search conversion rate for purchases?
A. Orders/Internal Search Visits
B. Internal Searches/Cart Adds
C. Cart Adds/Internal searches
D. Internal Search Visits/Revenue
Answer: B

NEW QUESTION NO: 11
The analyst needs to create classification for the Products reports for product category. product color and product size.
Where should the analyst create these classifications for the products report?
A. The Classification Rule Builder
B. The Classification Importer
C. The Report Suite Settings for Traffic Variables
D. The Report Suite Settings for Conversion Variables
Answer: A
Explanation/Reference:
Reference: https://marketing.adobe.com/resources/help/en_US/reference/classification_rule_builder.html

NEW QUESTION NO: 12
An analyst needs to report on the number of visits where the product, "Basic High Waist Jean," was viewed AND purchased within the same visit. But the analyst reported on the number of visits where the product,
"Basic High Waist Jean," was viewed OR purchased within the same visit. What is the result?
A. The reported number of visits decreases.
B. The reported number of visits increases.
C. The reported number of page views decreases
D. The reported number of page views stays the same
Answer: D

NEW QUESTION NO: 13
An analyst needs to deliver a Workspace report to the members of the executive team on a weekly schedule in a form that is easily consumed.
How should the analyst schedule the delivery of this Workspace report?
A. Send the Excel version of the Workspace to the "Executive" email address
B. Send the PDF version of the Workspace to the "Executive" user group
C. Send the HTML version of the Workspace to the "Executive" user group
D. Send the CSV version of the Workspace to the "Executive" publishing list
Answer: A

NEW QUESTION NO: 14
An analyst needs to share a Workspace with a select group of individuals that may change over time.
Which process should the analyst follow?
A. Share the Workspace with the user group from within the Workspace
B. Select the "Share" option, create a new custom group for the set of users and share the project with that group from the Workspace
C. Select the "Share" option and add each individual that needs to access the project from the Workspace
D. Add the Workspace to the user group from the Admin console
Answer: D

NEW QUESTION NO: 15
An analyst needs to provide reporting on the amount of revenue attributable to an internal campaign. When a site visitor clicks through an internal the promotion ID is captured on the next page in prop1 and eVar1.
The prop is configured as a standard traffic variable. The eVar is set to last touch expiration.
The analyst needs to report on the revenue associated with the internal campaign
"homepage_promo_valentines_sale". Revenue must be attributed campaign.
How should the analyst report on this revenue?
A. Use prop1 with the revenue metric for the campaign
B. Use prop1 with the revenue participation metric for the campaign
C. Use eVar with the revenue participation metric for the campaign
D. Use eVar with the revenue metric for the campaign
Answer: C

NEW QUESTION NO: 16
An analyst needs to create a report using a mix of pages viewed by visitors and custom events to understand where visitors abandon the process.
Which type of report should the analyst create?
A. A pathing report within Reports
B. A custom event funnel within Reports
C. A fallout analysis within Workspace
D. A PathFinder report within Workspace
Answer: D

NEW QUESTION NO: 17
The segment in the exhibit was used to report on mobile visits that included the Jewelry and Accessories category. When applying the segment to view reports., there are instances when mobile are NOT included within the results.

What changes to the segment are required?
A. Change container logic from "or" to "and"
B. Change container logic from "or" to "then"
C. Change Mobile Devices from "exists" to "matches"
D. Change Mobile Devices from "exists" to "contains"
Answer: D

NEW QUESTION NO: 18
The social media manager sent an email to the analyst claiming that the latest report received has a lot lower conversion attribution to the organic social channel than expected. The analyst started to investigate and saw the information shown in the exhibit in the marketing channel manager:

What step should the analyst take next?
A. Explain to the social media manager that the last period had a low traffic from organic social
B. Investigate the conversion tracking as the marketing channel manager is set correctly.
C. Suggest adding a new organic social channel to the rule set as it is missing
D. Examine the report of question as the marketing channel manager has no effect on the social organic conversion attribution
Answer: B