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NO.1 Newtown-based athletic shoe manufacturer Alpha Shoes sells different types of shoes for kids,
and focuses its marketing activities in the Newtown region. To increase sales of its products, Alpha
begins an intensive promotional campaign in Newtown's schools. Which of the following market
strategies is the company using?
A. diversification
B. market development
C. market penetration
D. vertical integration
E. horizontal integration
Answer: C

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NO.2 When conducting a SWOT analysis, opportunities and threats are likely to arise from:
A. changes in consumer preferences.
B. the location of the company.
C. key personnel.
D. the company's core competencies.
E. assets and financial performance.
Answer: A

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Exam Code: PCM
Exam Name: Professional Certified Marketer
One year free update, No help, Full refund!
PCM Study Materials Total Q&A: 316 Questions and Answers
Last Update: 2016-08-29

PCM Actual Test Detail: PCM Study Materials

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