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NO.1 A Macy's manager designs the casual clothing department such that one of Macy's private label
pairs of jeans, priced at $24.99, is positioned next to a national brand of jeans, such as Levis, priced at
$39.99. What is the manager attempting to accomplish?
A. Odd-even pricing strategy
B. Reference pricing strategy
C. Special-event pricing strategy
D. Prestige pricing strategy
E. Everyday low prices strategy
Answer: B
PCM Exam PDF
NO.2 Forever Quilting is a company that designs and distributes quilting kits. The kits are priced at
$120 each. The costs of the materials that go into each kit are $45. It costs $5 in labor to assemble a
kit. The company has monthly expenses of $1,200 for rent and insurance, $300 for heat and
electricity, $600 for advertising in quilting magazines, and $3,500 for the monthly salary of its owner.
What is the break-even point for Forever Quilting?
A. 90
B. 60
C. 50
D. 80
E. 70
Answer: D
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Exam Code: PCMExam Name: Professional Certified Marketer
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PCM Study Materials Total Q&A: 316 Questions and Answers
Last Update: 2016-07-09
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