Google adwords-display : Google Display Exam Practice Test

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Google Display Exam Practice Test Sample Questions:

1. Shelly has created an ad for the Google Content Network, and her ad has been running for four days. Shelly decides that she needs to add some negative keywords to her campaign to refine the results and the keywords that trigger her ad. How does Shelly add negative keywords for her campaign?

A) Shelly will click the campaign she wants to refine, then she will click the Settings tab, and then she will click the keywords options, and add the negative keywords.
B) Shelly will click the campaign she wants to refine, then she will click the Settings tab, and then she will click the Negative keywords options, and add the negative keywords.
C) Shelly will click the campaign she wants to refine, then she will click the Keywords tab, and then she will click the Negative keywords options, and add the negative keywords.
D) Shelly will click the campaign she wants to refine, then she will click the Opportunities tab, and then she will click the Negative keywords options, and add the negative keywords.

2. Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?

A) 30 days
B) 7 days
C) 60 days
D) 24 hours

3. Nancy would like to create a display ad for the Google Content Network, but she doesn't have
image-editing software. Which of the following is the recommended for Nancy to create a display ad for the Google Content Network?

A) Use the Display Ad Builder.
B) Use a text ad.
C) Hire a designer to create the display ad.
D) Use the Adobe Ad Builder.

4. Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

A) Cost per conversion
B) Cost per click
C) Cost per 1,000 impression
D) Cost per acquisition

5. Examine the image given below:

What does the icon in the highlighted area of the video targeting tool represent?

A) Image ad
B) In video overlay
C) In stream video
D) Banner ad

Solutions: