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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
1. What are Smarter Commerce 'Buy' Offerings focused on?
A) Visibility and optimization in the supply chain.
B) Effective 1:1 marketing to facilitate customer purchase decisions.
C) Customer buying patterns.
D) Buy online, pick-up in the store (BOPIS).
2. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?
A) Unica
B) Cross-channel campaign management.
C) All of the above.
D) Customer segmentation.
3. What are Smarter Commerce 'Sell' Offerings focused on?
A) Up-sell potential via outbound calling centers and automated dialers.
B) Driving the customer to the preferred enterprise sales channel.
C) Optimize the customer experience, regardless of touchpoint, or mode of access.
D) Integrating the supply chain in order to support the selling process.
4. Which one is the key driver that is central to the Smarter Commerce strategy?
A) The need to drive optimization in the selling process.
B) The interconnected supplier network.
C) The reduced impact of mass marketing.
D) The empowered customer.
5. Which of these provides visibility to the entire supply chain process so procurement, transportation, and warehousing personnel are all aware of order, shipment, and invoice status?
A) Supply Chain Visibility.
B) Transportation Management.
C) Collaboration Network.
D) Warehouse Management.
Solutions:
Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: A |