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Question 3: Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he
uses it to market his public speaking business. Mark would, however, like to assign a dollar value for
customers that complete the 'contact me' field on his website to track return on investment for the
marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the
configuration of the goals in Google Analytics would Mark add the $50 value to?
A. Mark does not have an e-commerce enabled website he would not be able to track dollar amounts
through Google Analytics.
B. Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose
"dollars" in the currency value.
C. Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he
has created for the 'contact me' form on his website.
D. Mark does not have an e-commerce enabled website but he can enter 25 in the "goal
completion" field and know the points are actually $25 towards his ROI.
Correct Answer: C