IBM P8010-096 : IBM Unica Enterprise Campaign Technical Mastery Test V1

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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What type of data table in Unica Campaign contains information that augments a base table; for example, demographics, accounts belonging to a customer, order transactions belonging to a customer?

A) Dimension table
B) Active record table
C) General table
D) Base record table

2. Who is the owner of a campaign in Unica Campaign if the campaign is linked to a project?

A) Last user to edit the campaign is assigned as owner.
B) Administrator must assign an owner.
C) User who clicked Create Linked Campaign.
D) User who created the Project.

3. What system tables in the Unica Campaign database capture data about offers/treatments assigned to customers and also capture when the offers/treatments were assigned and output?

A) Offer History
B) Response History
C) Attribute History
D) Contact History

4. Which Unica Campaign process lets you fine tune a campaign to maximize its effectiveness?

A) Track
B) Data Manipulation
C) Cube
D) Analytical/Optimization

5. In Unica Campaign, where can a customer both assign an offer and output a list of contacts?

A) Extract process
B) Profiles
C) Snapshot process
D) Mail List or Call List process

Solutions: